JuDgInG A ReSeArCh StUdY... .

Hye all. Now I want to update my blog. Ok for your information, this is the last task in this blog.Hohoho...After this maybe I seldom update this blog. Huhuhu...

Before this I have mention that I change my topic research. So I focus on credibility factors of product. My lecturer want me to judge a research study in any article. So, I choose this:

Title: The credibility of advertising vs publicity for new FMCGs in Turkey.

Author: Serra İnci Çelebi, Public Relations and Advertising Department, Faculty of Communication and Media Studies, Eastern Mediterranean University, Famagusta, Turkey

 The purpose of this study is to investigate the credibility of advertising vs publicity; to examine the credibility of advertising including a promotional endorser (APE) and publicity including a promotional endorser (PPE); to compare the credibility of advertising across the different demographic segments; and to explore the important factors affecting consumers' shopping considerations of new fast moving consumer goods (FMCGs) in Turkey.

For methodology, this data was gathered by a telephone survey from a respondents wanted to participate from three of Turkey's largest cities, İstanbul, Ankara, and İzmir.
 

Beside that, for announcing new FMCGs in Turkey, advertising was found to be more credible by the participants with higher income. Respondents' shopping decisions of new FMCGs were affected by price and quality more than the other factors. Consumers tended to rely on publicity more than advertising; more than APE; and more than PPE. They also tended to count PPE more credible than APE.

Lastly, the result is would be appropriate for advertising managers, who wish to market to Turkey, to consider recipients' income levels in regard to the credibility of advertising for new FMCGs. It is also important to note for international companies that price and quality play a major role on Turkish consumers' shopping decisions of new FMCGs among the other factors including experiments, organizational trust, and word-of-mouth.

PosTeRs... .

My lecturer bring the task to do. Actually, our class need to present the poster about our research topic. But my lecturer says that we no need to do it. Waaa...I'm so happy. Hihihi. She change our task. We need to go to our senior poster presentation and ask them about that poster. So...Lets see it. .:-)

First poster:

Topic: Non muslim perception on Halal.

Question: How do you get the result and did it take long time?

Answer: I get this result with pass it to the respondent that is non-muslim. One person take about 3 to 4 time to complete it. I do it in not more 1 month also focus at area Kuching town and Sibu town. The questionnaire must include it categories for easy respondent understand about this research.

Second Poster:

Topic: The relationship between customer satisfaction with customer services and store image toward supermarkets.

Question: Can you explain about the methodology?

Answer: Yes. This is focus on quantitative method. It is because I research about marketing. I get the respondent in Sibu area when I in semester break last semester. Before this I state 8 hypothesis after finding the result. But now I just state 7 and just 2 hypothesis are accepted.

EtHNoGrApHy... .

NoW I want to explain about ethnography.

What is ethnography?

Originating in anthropology, this term traditionally refers to a practice in which researchers spend long periods living within a culture in order to study it. The term has been adopted within qualitative market research to describe occasions where researchers spend time - hours, days or weeks - observing and/or interacting with participants in areas of their everyday lives. This contrasts with interview-based research in which interaction with respondents is limited to a conventional interview or group discussion format, is more limited in time, and often takes place outside the participant's own environment.

 As a personal example, I spent a lot of time in an ethnically themed college dormitory to understand how institutions like universities and the students deal with difference.

Ethnography in marketing.

Ethnographic Insight anthropologists are experts in ethnography. It include academic training, years of fieldwork experience, and are innovators in the application of anthropological models and methods to marketing research.

Beside that, it understanding of consumer preferences, motivations, and needs by examining the environments consumers inhabit and the socio-cultural influences on their behaviors. Such insights translate into strategic business opportunities, including improved customer loyalty and increased competitive advantage.

It specialize in:

• Consumer research that reveals the unspoken cultural and social patterns that shape consumer behavior
• Intelligent research design which delivers actionable, "big picture" findings for clear return on investment
• Market expertise: technology, retail, packaged goods, consumer electronics, and sustainability
• Integrity and commitment to service: we take no short-cuts and devote unparalleled attention to every project   

Advantage in undertaking ethnography study in the context of marketing research.

Immersing yourself in your consumers’ world helps you to better understand both the rational and emotional triggers, and the motivations that impact product purchases and usage, so that you can better connect with and engage your consumers. Ethnographic market research is particularly useful in informing marketers’ and product developers’ understanding of the small, often unstated details that will help them increase the probability of new product success and/or reduce the probability of failure.

Ethnographic market research helps you to…

• Better understand not only the environment in which your product is used, but how your product fits in with the overall usage occasion.
• Form qualitative profiles of your consumer based on this more in-depth understanding of the world and beliefs.

For example, by better understanding consumers’ morning routines, food manufacturers can create new product varieties, develop more user friendly packaging, promote new benefits in their marketing and advertising campaigns, etc.

Disadvantage in undertaking ethnography study in the context of marketing research.

Due to the fact that ethnographic research relies on observation, it often takes a longer period of time to produce thorough and reliable results. Also, because the research is reliant upon the observations of just one or a few people, the conclusions about what the human subjects were doing, saying or feeling could be altered by the observers' cultural bias or ignorance.

Challengers in undertaking ethnography study in the context of marketing research.

It is not easy within to build the relationship with the customer. That would be taking a longer time. It because hard to collect the data or information from the customers.To understanding the living cultural and behavior of customers also need take a longer time.

TopIc ChAnGeS... .

Hye readers and blogger. Long time I not update this research blog. I'm so lazy. Dont follow my bad attitude. Hihihi. Now I want to inform that I have change my topic. Before this I use "THE WAY TO PROMOTE FEMALE MUSLIMS FASHION AND CONSUMER PERCEPTIONS ON THIS PRODUCT". But now, my topic is "THE CREDIBILITY FACTORS OF MUSLIMAH FASHION" I'm also get Mr Fathan to be my supervisor. So happy!!!(",)

ToUcH Up...MaKe Up... .

Hmmm...My blog look simple. Next I will touch up and makeup it. Hihihi. Just wait k. The important, must in red themes. Because I love red damn much. Wiiiiii... . :-)

FaCt Vs ThEoRy... .

The terms fact and theory are words with different meanings. Although both are used in many different fields of studies, they still manage to have their own distinct definitions that separate one from the other. One particular field, wherein both terms are commonly used is in Science.

In the scientific world, facts (or scientific facts) are what one can readily observe. It can pertain to any objective and real phenomenon may it be the falling of the ball after being thrown upwards or other simple observable occurrences. In this regard, the fact is that the ball will fall. More so, if this test is being done repeatedly under a controlled environment that cancels all unnecessary variables the phenomenon would have become a very obvious and undeniable fact. It is considered a fact because it will remain as true even after several centuries unless there is a more rigid and precise way of measuring a certain phenomenon.

On the contrary, theories in science are likened to the explanations to what has been observed. It is relatively greater in weight to what a hypothesis is. If a hypothesis (an intelligent guess) is the first base of formulating a scientific law then theories are placed at the second base. These are the statements that are assumed to be true (because they seem so) even if there are no hundred percent concrete evidences. Nevertheless, theories are always presented to be true even if the claims in the said theories are mere speculations or a general agreement between a significant numbers of experts. Moreover, theories are the statements that often undergo a series of tests to nullify the claims maid by those who propose them.

To display the difference between fact and theory, a good example is when a report will state that a certain hurricane killed thousands in a particular state in America yesterday because of the reckless mass evacuation spearheaded by the local officials. In this aspect, the fact is that many were killed by the hurricane while the theory is the reason behind the death of these people. Was it only because of the haphazard evacuation plan or was it also because of the intensity of the hurricane among many other reasons? Hence, facts are really the real deal while theories are still unclear although presumed to be true.

1. Facts are observations whereas theories are the explanations to those observations.

2. Theories are vague truths or unclear facts whereas facts are really facts.

Hohoho. This entry are formal. I take it from Mr Google. Hihihi. Hope U all can undestand it.(“,)

NaRrOw DoWn My ToPiC ReSeArCh

I must narrow down my topic research. Firstly, I must develop the theory of my topic. It related to promotion and customer perception. And than I will formulate hypotheses. It is based on the collection of data that I collect. After get the all reason and information, I will accept or reject that hypotheses.